It was instrumental in ushering in the second age of human-oriented computer-assisted data analysis as an intellectual, cognitive activity.
Tableau provides opportunities to dramatically improve analytics across the full spectrum of needs, from helping individuals with their intimate analytical needs to significantly reducing costs and improving effectiveness of Enterprise Business Intelligence initiatives.
Ask Questions, Get Answers
Tableau makes it simple to ask basic questions about data, e.g.
– How many records are there?
– What Products have been ordered?
– How many People are registered?
It's just as easy to ask the next level comparative questions, e.g.
– How do Sales compare across Regions? per Month?
– How do Sales compare to Profits? per Week/Month/Year?
– Where are our local offices?
– How have medical costs accumulated over time?
It's possible to ask sophisticated questions, e.g.
– How percentage of our Revenue comes from long term customers?
– What's the forecast for Medical costs?
– What is each country’s contribution to global sales, mapped?
– How have medical benefits accumulated after enrollment for different age groups?
For the Individual
Tableau was invented to help people quickly and efficiently see and understand their data.
It excels at this, and introduced a new era, where people no longer had to be or get help from database technicians in order to make sense of the data.
Intimate AnalyticsUsing Tableau, people are able to have an intimate analytical relationship with their data, whether it's as simple as an Excel or CSV file, or as robust as a data warehouse.
Tableau is suitable for everyone who has data to understand, including
– Front line knowledge workers
– Database administrators and workers
– Executives who need to ask new questions
Dashboards and Storyboards combine multiple analytics, providing information in context, making it easy to see correlations and share this information with colleagues.
In the Enterprise
Tableau makes it possible for everyone in the enterprise to achieve real, durable benefits from analytics by supporting the full spectrum of your Enterprise's analytics requirements.
The traditional Enterprise BI approach can be streamined—Tableau
provides opportunities to dramatically reduce the amounts of time, energy,
effort, and resources required to develop and deliver strategic analytics:
dashboards; scorecards; reports; etc.
Experience shows that using Tableau can deliver high-value analytics in
hours or days versus the weeks and months common to traditional BI.
Sharing content is straightforward. Images, PDFs, and interactive standalone versions packaged with data snapshots can be prepared and shared simply and easily. Tableau Server makes it easy to publish content with the level of control that matches your organization's needs.
Tableau Server supports the provisioning of authorized data access, ensuring that published analytics are based in valid, meaningful data. This helps eliminate the confusion that can arise when disparate data sources are used for similar analytical purposes.
All Data—Everywhere—by Everyone
Tableau makes it simple to instantly analyze any data, from any source. This makes is possible for business people to check and review the data. Technical people can visually explore the data, providing a step up in efficiency and effectiveness from writing SQL queries and interpreting result sets.
Traditional BI embraces the idea that only a limited class of data is suitable for use in analysis—data that's been collected, cleaned, processed, homogenized, and reformed into Data Warehouses from where it can then be meaningfully mined for high-value information.
The traditional approach is manifestly silly, and Traditional BI has a long, rich history of failing to deliver information and insights to people who need them, when they need them.
The truth is that important information lies in data werever it exists, in its native form whether it's an Excel file, a local database, an operational system or departmental data mart, etc.
Tableau allows all of this data to be used. In place and without needing to get someone from the technical staff to help.
Communicating and Sharing
Dashboards (usually) and Storyboards combine multiple analytics, providing information in context.
Simple
A Dashboard or Storyboard that contains several to many analytics can be constructed in a matter of seconds, making it extremely easy to prepare and share meaningful, valuable information with others.
Sophisticated
Dashboards can be constructed with very high information content, and levels of composition and interactivity, all the way up to mni-analytical applications in their own right.
Governance and IP
Your organization's data and the analyses of it are among its most valuable assets. Ensuring the legitimacy, accuracy, and appropriate access to analytics is important.
Governance Models
Tableau fully supports the traditional approach to governance—centrally controlled content publishing and access—via Tableau Server's comprehensive suite of features.
Tableau also supports other governance models incorporating varying levels of openness, from completely open to fully locked down. Analystics International has helped clients understand their options, choose the appropriate model, and evolve their model as conditions change.
Trust but verify — the last mile problem
Understanding how individual analytics' content is sourced and
manipulated is essential to providing full transparency.
Tableau Server provides out of the box monitoring mechanisms, and the means
to create custom views of content and access to it.

Tableau Tools
Chris Gerrard is the author of the Tableau Tools suite of tools created to analyze, understand, and manage Tableau workbooks and their content, helping document the Tableau analytics environment, answer questions, and ensure compliance with governance policies.
Talk more about your products here.
Tell prospective customers more about your company and the services you offer here. Replace this image with one more fitting to your business.

Next Steps...
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.